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Nike didn't recognize her as the winner because she didn't run in the elite group. So Reebok gave O'Connell free shoes every month for a year, T-shirts for her class and $2,500 to the school. They also gave her a trophy — the F.U.N. Award — recognizing her as the "winner and heroine of non-elite runners everywhere."

link: (http://www.mercurynews.com/morningbuzz/ci_...)
submitted by: garymays   Nov 29, 2008
category: Life keywords: marketing, nike, reebok, shoes, marathon
Discuss It!
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I may go buy a pair of Reeboks after reading this. That's stellar.
posted by: ambiguous81     Nov 29, 2008
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Ahahahaha! They gave her the "F.U.N." award... it stands for "F*** U Nike.
posted by: safeshark     Nov 29, 2008

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